~ Registration is Open! ~

ESAAL's 44th Annual Conference & Trade Show

April 28 - May 1, 2025

Turning Stone Resort, Verona NY

Unlock Unparalleled Opportunities at the ESAAL Annual Conference & Trade Show

If you ask any ESAAL provider member to describe their experience with us, you will probably hear about our accessibility, level of support, and the tremendous value we provide. ESAAL is the only association that exclusively represents the assisted living provider network in NYS and is widely recognized by government and other stakeholders as the voice for assisted living.

Poised to be the premier networking and lead-generation event for the assisted living industry, this highly anticipated trade show offers an unmatched platform to showcase your products and services. Gain exclusive access to attendees who are the movers and shakers in the assisted living community sector, including influential administrators and executive directors as well as owner/operators, who are ready to discover innovative solutions that will elevate the standard of care.

Beyond the impressive lineup of attendees, this event promises an unrivaled opportunity to expand your brand's visibility and forge lasting connections. Leverage the dedicated trade show hours to network with industry peers, exchange insights, and forge strategic partnerships that will propel your business forward. We invite you to sit in on the carefully curated schedule of educational sessions, so you will leave this event armed with the knowledge and tools to drive measurable growth and success.

Do not miss your chance to be a part of this transformative industry event. Secure your spot today and unlock a world of possibilities at the upcoming trade show!

View Complete 2025 Exhibitor & Sponsor Prospectus
 

 Sponsors

 

Sponsorships are available that can enhance your exhibitorship or give you an on-site presence if you're unable to attend in-person.  Sponsors enable us to continue to bring incredible speakers to the conference & give attendees an experience to remember year after year. Some of the opportunities we have:

 
 
Click to become a Sponsor
 

 If you have an idea for a sponsorship, please contact Cara Groff [email protected] to create a custom package!

 Exhibitors
   
 2025 Rates
 
ESAAL Member
 
Non-Member
 
Prime Booth
 
$1,178 Early Bird
$1,295
 
$1,448 Early Bird
$1,595
 
Standard Booth
 
$1,133 Early Bird
$1,245
 
$1,358 Early Bird
$1,495
 
Click to Register for a Booth

  •  A prime booth space is in a more heavily trafficked area.

  • To receive the ESAAL member rate, you must be a member in good standing or submit a membership application with payment. For information on membership, email Karen Thornton, Director of Member Services: [email protected]

  • Early Bird Rate must be reserved & paid for by 5:00pm on Wednesday, February 12, 2025 or standard rates will be applied

View Complete 2025 Exhibitor & Sponsor Prospectus with Trade Show Schedule 
Shipment of Materials & Electrical Needs
CLICK to read 2025 Exhibitor Regulations & Policies

Thank you for helping ESAAL Lead, Empower, & Inspire our conference attendees!  We value your membership and support of the annual conference year after year.

If you have any questions or problems logging in or registering, please contact Event Coordinator:

Cara Groff, CMP: [email protected]

Hotel Accommodations Hotel rooms are not included in exhibitor registration.

We have a group rate of $226, plus taxes per night available April 27-30. The group rate is available to book until Friday, April 11, 2025.   After that date, it is based on availability.

To reserve the discounted group rate, call 1-800-771-7711  and identify yourself as with the Empire State Association of Assisted Living (ESAAL) room block.

To modify or cancel your reservations, please call Turning Stone at 1-800-771-7711.

Contact Cara Groff, CMP, Event Coordinator, with questions: [email protected]